iDad Redux – Ready, Aim, Fire!

Having an asthmatic child makes it difficult to try different foods. I suppose it was for this reason that God Sakes and Granny always gorged themselves at parties, picnics and other places with a fancier fare. This has resulted in stomachaches, sticky car seats and many other unfortunate accidents that seem to perpetrate themselves upon iDad. I learned early on not to jostle around a freshly fed child when No.1 regurgitated most of his formula into my mouth. To this day I cannot stand the taste, or scent, of soy.

God Sakes had an amazing appetite and would try anything and everything that was put in front of him. Chinese, Thai, Vietnamese, Lebanese, Greek, Italian; Little God Sakes was eating his way round the world in a nonstop feast-a-thon. One night, in an effort to fill the bottomless pit, I took him to Pizza Hut for ‘all you can eat.’ We definitely got our money’s worth. That was until God Sakes deposited two pizzas, a large Pepsi and half a bucket of ice-cream all over the back of the Commodore.

Three little boys watched iDad clean out the puddle of masticated mush from the upholstery for about twenty minutes before God Sakes uttered those immortal words.

“I’m hungry.”

iDad placed his face in his palm.

Stomach Bugs.

Thankfully the expulsion of stomach contents was not a frequent occurrence for God Sakes so it was relatively safe to cuddle him when he was feeling poorly, without the need for a plastic raincoat. One evening I was lying on the floor panting and wheezing after a rather vigorous wrestle with No.1, when God Sakes arrived complaining of a headache. He clambered up onto my stomach and rested his head on my chest. I touched his forehead and realised that the poor little guy was running a fever. I opened my mouth to call out to Blue Eyes at the exact same time that God Sakes opened his mouth and emptied a warm glass of soft drink straight down my throat. Naturally peristalsis kicked in and I swallowed the sweet liquid. It was actually still fizzy, with a strange citrus flavour.

“Honey!”

“Yes darling.”

“I think God Sakes has a virus.”

“I know darling. I just gave him a glass of lemonade and some of that orange flavoured Nurofen.”

That explains the unique taste. At least it was better than soy.

“A little help would be good about now.”

Blue Eyes collected God Sakes from me and whisked him off to the shower just as Granny entered the room.

“I don’t feel good daddy.”

Not to be caught out again I grabbed a large Tupperware container from the kitchen and sat with Granny in my lap waiting for the bathroom to be free. He was also running a fever and I knew that this was going to be a real trying night. I mopped his brow with a cool washcloth and very soon he settled down.

“Are you ok little man?”

He looked at me, shook his head but didn’t answer. Two seconds later iDad was force fed chicken and corn soup.

Nicer than soy but not as good as Nurofen infused tepid lemonade.

One by one my entire family succumbed to Cryptosporidium that night, but I will spare you from further gruesome details.

‘Diggits’ and the F-Bomb.

Leaning to speak has its disadvantages and the biggest challenge any family will find once their toddlers start mixing with older children, is the inevitable swear word. Although Granny had come close on occasion it was No.1 who would break the ice.

Blue Eyes had been at work all day and arrived home to a teary-eyed little boy and an angry grandmother who had just been told to ‘f*** off.’ Suffice to say that his mother was way less than impressed and she began a long-winded admonishment that finished with the line,

“What have you got to say for yourself?”

Our sobbing little angel looked at her with moist eyes and sodden cheeks and delivered the coup de grâce.

“You swear at people all the time.”

“I do not!”

“Yes you do.”

“No I don’t”

“You do so. Even at ones you don’t even know.”

So forthright was he in his convictions that Blue Eyes had to pause her reprimand.

“What are you taking about?”

“You’re always calling people in the other cars diggits.”

The real word is far worse but this is what he interpreted, so ‘diggits’ became the yardstick for profanities in our family. Needless to say that Nanny and Doughie were rolling on the floor laughing by this stage and Blue Eyes was forced to explain the difference between words that adults are allowed to use and  words that children are allowed to use. The conversation concluded with a ‘do as I say and not as I do.’

When iDad got home from University later that night the three boys were fast asleep and Blue Eyes was sipping a glass of Chardonnay as she looked through the Yellow Pages for a new kindy for No.1

Coming soon: iDad v5 – Night Bears.

iDad © Matthew Green 2010

Lighting the Touchpaper

5 Tips to Starting a Digital Strategy by Matthew Green

Several months ago I wrote an article on why businesses should be using Social Media. The statistics proposed by NeilsenWire, AdNews, The Australian newspaper and the ABC News website lead to the following conclusion.

“With almost 7,750,000 wage earning Australians currently engaged in some form of social media the answer for most people should be a resounding ‘yes’.”

Matthew Green Pine GapBeing the sort of person that likes to practice what he preaches I established and continuously maintain my corporate social media presence. This includes our website, blog, Facebook Page, LinkedIn Discussion Group and company Twitter account. On top of that I also manage my own personal blog, twitter account, Facebook page etc. It’s a lot of work for a small business with limited resources (not to mention the fact that I am the proud father of five wonderful children) but it is a commitment you need to make if you want your efforts to be rewarded.

Like any marketing activity, a Social Media strategy needs to be planned and Heidi really helped us a lot with this process. Our clients and suppliers are a diverse group of companies but the three main outlets of Social Media they all seemed to use were Facebook, Twitter and LinkedIn. We also discovered that our corporate newsletters were widely read so we had to factor that channel into the equation as well. What we came up with was a corporate blog site that we could feed through to our Facebook Page, Twitter account and Linked In Discussion Group. Heidi also introduced us to an application called TweetDeck that enables us to post Twitter comments to multiple sites including our Facebook page. All of a sudden we were able to write once and publish to many; and all our apprehensions were gone.

Since establishing our Social Media presence and becoming actively involved in the community I have made a number of observations that I would like to share with you.

1. Make sure you ‘tweet’, ‘blog’ and update your Facebook status regularly. Visitors will stop visiting if the content remains the stagnant. How often you do this is a business decision you have to make. I try to blog twice per week for my company and once for myself. However, I update Twitter and Facebook almost every day. Although this costs my company three to four hours per week of my time, I know that the group of followers we have appreciate the effort.

2. On the flip side, don’t be a blog hog. If people see you flooding the twitterverse with useless trivia then you will quickly become associated with spam and filtered out.

3.  Share your knowledge and offer useful information. Don’t just try to sell your wares because that is the surest way to become unfollowed.

4. Don’t get discouraged if you fail to gain instant success. In many instances, building up a viable social media presence takes time and effort. Not everyone will end up the size of Mashable or Hubspot.

5. Be honest! The global social network is an incredibly large organism and the old adage that ‘bad news travels fast’ is especially relevant.

Finally, the most important rule of all in my opinion, and one I’m sure everyone has been guilty of not doing at some stage is, – Reciprocation. If you do not acknowledge a retweet, comment on a blog, or offer an insight into a discussion, how can you expect your community to do the same for you.

iDad v3 – Hello Granny

Keanu Reeves said it best in the movie Parenthood.

“…you need a license to buy a dog, to drive a car – hell, you even need a license to catch a fish. But they’ll let any butt-reaming asshole be a father.”

Its a powerful statement albeit a little inaccurate.

The physical act of courtship, copulation and birth is a basic human right that Governments rarely interfere with. However, just because you are capable of having a baby, well that fact alone does not qualify you to be a father. Its the wintry nights at soccer training, the chilly morning rugby games, the score-keeping duties at Sunday cricket matches, the countless kilometres spent ferrying the little ones from one activity to another; and its the unconditional love you give them, no matter what the circumstance, that makes you a dad.

Once again I had actively participated in all the joys of our pregnancy, much to my beautiful wife’s disgust. With a bloated belly and sore boobs (don’t ask) I waddled back downstairs to move the car whilst the midwife settled Blue Eyes into the luxurious delivery suite. Ten minutes later I was being seized at the elevator by my mother-in-law because No.3 was coming in early. In hindsight I suppose the impetuousness of his arrival was a sign of things to come but as the doctor handed me my third son I couldn’t help but feel a sense of deep pride. Three boys, what a man!

Bsgetti.

No.1 was four and a half with short blond hair, bright blue eyes and a vocabulary that would put most grunting teenagers to shame. God Sakes was nineteen months old and had moved on from singing bawdy retro rock ballads. Between the two of them though the high pitched squeaky chatter was enough to drown out any adult conversation and the only way to get them to be quiet was with big bowl of spaghetti. Both boys loved their pasta and iDad was continuously extracting noodles from nostrils and trying in vain to contain the slippery mess. One night as I was bathing God Sakes I found a dried out piece of yellow vermicelli stuck behind his right ear. I peeled it gently off his face I asked him what it was.

“Bsgetti dad.”

Hello Granny.

With two older brothers No.3’s development was a lot faster. He walked earlier than the others, recognised numbers, colours and shapes at a younger age; and, much to our chagrin, he learned to talk very quickly. During a shopping trip our plump little cherub was sitting in the trolley batting his big blue eyes at all the passers by. One kind lady with a Rubenesque physique stopped to pinch his cheeks and comment on his cuteness and No.3 replied in a voice that seemed to channel Cookie Monster,

“Hello Fatty.”

After much apologising Blue Eyes attempted to educate our little boy on good manners, respecting elders, and overall acceptable behaviour. With remorse written all over his face Blue Eyes ceased the lesson and began to clean up God Sakes spilled soft-drink. As she collected the last piece of broken glass she heard the biscuit eating muppet fire up the voice box one more time for the elderly couple that had stopped to say hi.

“Hello Granny.”

Marginally better.

He’s making it up as he goes along.

Pasta was one of the foods that No.1 could eat without aggravating his Anaphylaxis. Unfortunately we were still none the wiser as to what actually set him off and Prince of Wales Hospital was something of a second home for our little family. Usually Blue Eyes and I took it all in our stride but there was one instance that left me questioning my ability to be a father. The asthma had taken hold of No.1 pretty bad, which resulted in a week of no sleep for either parent. On the morning of the fourth day I was at home with God Sakes and Granny, getting them ready to go back to the hospital and relieve Blue Eyes who had done the night shift. The boys were missing their mother and brother, and neither one had slept well. When kids don’t sleep neither do the parents and iDad was rather worse for wear.

I changed Granny and left him on the bed as I went to do the same for God Sakes. Being the impatient type Granny refused to stay put and so he climbed off the bed and onto a bedside lamp that was on the floor. With no lampshade the 60w globe was exposed and pressed up against my little boy’s inside thigh. Granny never made a noise and it wasn’t until I turned around and saw where he was that I realised he was in trouble. I lifted him off the lamp and the bulb was stuck to his leg. It was a horrible burn. I quickly filled a wet washer with ice and held it to his leg as I raced back to the hospital. Granny sat in my lap with watery eyes but never cried. God Sakes rattled around the backseat of the car having a ball as iDad hit the corners at speed.

I bypassed triage and went straight to No.1’s room where the doctor was waiting.

“Please help my little boy.”

“He’s fine Mr. Green. You can take your son home this morning.”

“Not that one. This one.”

The doctor took Granny from me and raced off to another part of the hospital with Blue Eyes in hot pursuit. There was no holding hands in the dark this time round. iDad was left alone to ponder his inability to protect his children. It was an empty, hollow feeling of despair that I will never forget. Even now, twelve years later, when I see the cheloid scar on his leg I feel pangs of guilt.

Being a dad is hard.

Coming Soon: iDad Redux – Ready, Aim, Fire!

iDad © Matthew Green 2010

iDad v2.0 – God Sakes

With No.1’s persistent visits to the hospital and the extensive, yet fruitless search for the triggers for his allergic reactions, Blue Eyes and I were lucky to find five minutes for ourselves. Ergo it was a great surprise for iDad the night that I found out we were pregnant with our second child. It had been an especially ‘challenging’ week for our little family. No.1 was going through the terrible twos, Blue Eyes was working three days per week and iDad was up to his neck with University assignments. ‘Me time’ was an esoteric concept and sleep was something only other people enjoyed. On Saturday night however, we caught a break when No.1’s sugar withdrawal abated earlier than expected and by 8:00pm he was fast asleep. Thirty seven seconds later Blue Eyes and I were beginning to doze ourselves. As I held her from behind she snuggled into me in the familiar and very comfortable ‘spoon’ position. The sandman had sprinkled his magic dust over us and although daylight saving meant it was still light outside, we were all bound for sleepy town. I kissed Blue Eyes on the back of her neck and whispered,

“Good night my honey.”

“Good night darling. Oh, guess what?”

“What sweety.”

“I’m pregnant.”

iDad’s eye twitched involuntarily.

Cake!!!!!!

No.2 arrived in December that year. He was fit, healthy, brown haired, brown eyed, beautiful little baby boy and iDad was suitably chuffed. With two little namesakes my dynasty was assured. No.1 was a great help in these early days with the new baby. He was extremely adept at shoving the dummy back into No.2’s mouth with the gentle twisting motion of a deep sea drill bit from an offshore oil rig. He was also an expert at tipping No.2 out of his bassinet ‘by accident’ and did so on many occasions. In spite of all the ‘help’ No.2 managed to survive long enough to reach his first birthday. Our friends had begun having children as well so the social occasions had moved on from late night drinking and dancing to mid-morning party pies and fairy bread. In fact the only aspect of our lives that maintained any consistency was the afternoon nap on the couch. This time however it was more out of the necessity to catch up on some zzz’s as opposed to a self-inflicted need to recover.

On the day of the party No.2 was sitting quietly playing with his toy cars while No.1 made it his personal mission to taste test all the birthday treats. Chocolate frosting, hundreds-and-thousands, freckles, mini franks, sausage rolls smothered in tomato sauce, everything we suspected may be a trigger for his asthma and anything else he could get his hands on, was stuffed into his mouth and smeared over his face in an orgy of preservatives and artificial flavouring.

Then she arrived!

Our dear friends had had a baby girl in between our No.1 and No.2. She was a beautiful little blue eyed tomboy who could scale fences, climb trees and escape through windows. On top of that she had made it her personal mission to send her parents grey; and she was succeeding.

From the depths of the hallway leading to the front door of our unit we heard the deep throaty growl of a pack-a-day smoker,

“Caaaaake!!!”

No.1 dropped his third hotdog onto the dirt trying to get out of the way whilst No.2 crawled behind my legs and peered through the opening as Hurricane Cake touched down amongst the goodies on the kids table. With sauce in her hair and a jelly bean up her nose Cake showed No.1 the proper way to gorge upon party food until finally her father was able to pries her away from the table so the other kiddies could get something to eat.

Cake would have a lasting influence on our boys lives and I’ll tell you more about her another time.

God Sakes.

As a parent one of the things you come to realise very quickly is that little children are like sponges. They pick up on every thing you say and will mimic your words perfectly; especially those things that they shouldn’t. Anyone who knows me will tell you that I am not one for foul language, but after the seventh idiot had almost run us off the road even iDad was on the verge of a minor misdemeanor. With the brakes locked up and the tyres leaving a trail of rubber in our wake I let the moron have it,

“Oh fffffffffffffffffffffff…………….. for God’s sake.”

I don’t know how many times I had said it this trip but obviously No.2 had heard it more than once because from the back seat of the car came the ‘God Sakes’ song. It was a high-pitched ebullient rendition of my blasphemy that repeated the same verse over, and over, ad infinitum until finally, 300 kilometres later, we reached Coffs Harbour and could tune the radio into a station without static. Unperturbed by the driving guitar from Bad Company, little God Sakes kept singing at the top of his lungs. What started as gobbledygook finished with Blue Eyes and iDad horrified as our 18-month-old sung the chorus word perfect, ‘I feel like making love to you.’

For the most part though God Sakes was a good little boy who kept out of trouble and put up with the overzealous attention of No.1. Unfortunately Blue Eyes and I were lulled into a false sense of security with God Sakes and before too long No.3 was on the way.

Coming soon: iDad v3 – Hello Granny!

iDad © Matthew Green 2010

The Botany Gentlemen’s Club

It was the 3rd of November, 2001 and in the beer-soaked front bar of the old Endeavour Hotel five of Botany’s brightest entrepreneurs had gathered to watch the title fight between American loudmouth Zabdiel Judah and the softly spoken Aussie, Kostya Tszyu. The pre-match interviews featured a brazen Judah inflating his own self-importance and declaring that he was about to make history. Tszyu on the other hand simply complimented his opponent’s ability and assured his fans that he had trained well. Zab entered the ring with Mike Tyson in his entourage and an American flag wrapped around his neck.

The Endeavour’s patrons booed.

Judah’s reach was a good two inches longer than Tszyu’s, which tested the Australian’s maneuverability. Kostya ducked and weaved throughout the entire first round and although a few of Zab’s blows found their mark the first three minutes ended fairly even.

Round 2 however was an entirely different story.

It was as if the Aussie boxer had heard the advice of the Botany Entrepreneurs for as soon as the bell went he was up in Judah’s face. The  southpaw New Yorker could not get back far enough to throw a decent punch and with only moments to go in the second stanza Kostya tapped him gently with a left and then planted his right fist flush in the middle of the Brooklyn bragger’s nose.

The Endeavour Hotel erupted as Judah hit the canvas.

History was made that day. Firstly by the diminutive Australia pugilist becoming the first man in thirty years to unify the belts in the Junior Welterweight division, and secondly by the amalgamation of these ‘Captains of Industry’ into the Botany Gentlemen’s Club.

The flamboyant behaviour of the BGC (as they quickly became known) epitomised the Noughties. Frequent revenue raising activities at Randwick Race Course resulted in an equitable distribution of wealth amongst hotel staff, pro-shops, bookmakers and restaurants of the little industrial suburb. Topless waitresses flocked to the Captain Cook Hotel every Thursday so that these local legends could help them with their college tuition fees, whilst meat-raffle merchants knew they could count on the Entrepreneur’s donations.

No social activity was ignored. School trivia nights and Blues Brothers Revivals all benefited from the BGC’s largess, as did the local cricket club with BGC members cajoling the flirty nurses at the Royal hotel to support the boys and girls.

And when the time came to cast the deciding vote that gave Russell Crowe ownership of the mighty South Sydney Rabbitohs Football Club, this League of Extraordinary Gentlemen were on hand to deliver the Bunnies their salvation.

Original Cast.

Formed over packet of Parker’s Pretzels and a schooner of Victoria Bitter, the BGC are indeed twenty-first century versions of Robin Hood and his band of merry men.

But who are the founding fathers of the Botany Gentlemen’s Club? Preferring anonymity to the praise they rightly deserve, these pillars of society can be identified as follows:

El Presidenté: Betting legend and dictator for life the BGC’s beloved President is a prince amongst men. Organiser of Christmas Parties, drinker of beer and member of the Guy Sebastian Fan Club, El Presidenté has never missed a planning meeting or a call to arms. Nor will you see him drunkenly abusing his minions because they refuse to watch that God-awful movie, Blues Brother 2000. El Presidenté is the only man who knows the babes from Bombshells by name and always makes eye contact when he engages them in conversation.

The Treasurer: Paul Keating’s got nothing on this guy. From his chipped little china teapot hidden away at the back of the pantry, the Treasurer managed the barren bankroll during the early days of the BGC, ensuring their financial stability and success for the years to come. As a share holder in Carlton United Breweries the Treasurer became the first man in history to build his children an above-ground swimming pool made entirely out of empty VB beer cans. With his innate ability to sleep standing up, the Treasurer has never shirked his responsibilities donating both his home and his brazier to the BGC’s bonfire requirements.

The Skipper: The BGC’s resident boating enthusiast (who’s afraid to go fishing outside the heads) has a fondness for Tyrells’ Old Winery Cabinet Merlot and James Boags Premium Lager. Although this man lacks a Gilligan he does have his very own Mary-Anne who, upon his command, will fetch him a beer or a sandwich and make sure the BGC members get home ok. The Skipper never thinks twice about paying a little extra at the silent auctions on school trivia nights and will wait until everyone is over the ales and onto the bourbon before he has his shout.

The Burglar: With two solo golf titles to his name and a handicap that would shame Tiger Woods, the Burglar is the youngest of the founding members. His skill at selling meat trays to vegetarians came in handy during those early years of fund raising and his penchant for winning seafood platters fed the BGC at times when their money was all but exhausted. A raconteur of literary repute, the Burglar partnered with the Treasurer to take out the 2010 BGC Pool Championship and, together with the Skipper and the Probie, he recently claimed the Inaugural Ambrose BGC Golf Trophy.

Blisters: So named because he would turn up after the work was done, Blisters went to the pub during one of the BGC’s early camping trips and was never seen again.

New Recruits.

With the groundwork done the founding fathers (sans one) refused to rest on their laurels and expansion quickly came to mind. The BGC’s notoriety had spread to soccer clubs, netball squads and touch football teams so a recruitment program was quickly put into place. Identification of possible candidates though was no mean feat. Selection criteria included the ability to drink beer from both aluminium cans and plastic bottles (if the need arose), an unfailing support of the South Sydney Rabbitohs and a like-minded, yet somewhat evil, sense of humour. Wannabes were culled thick and fast but the following outstanding applicants were successful.

The Signmaker: A humble, giant of a man with a passion for surfing and bonfires, the Signmaker brought brazier destruction and Bundaberg Rum to the BGC. With calloused hands harder than steel the new member could feed razor sharp palm fronds into the fire faster than the Flash. A misspent youth and wicked stories to match made the Signmaker a welcome addition to the BGC team.

Mr Email: Mr. Email is the only member who can simultaneously shut down the servers of several major international corporations with a simple electronic communication. His fondness for g-strings and the height impaired is legendary, as is his winning try for the BGC touch footy team. Unfortunately he talks a better pool game than he plays and his penchant for effeminate cocktails and wanting to ‘spoon the Probie’ frequently causes the Founding Fathers to look sideways at him.

The Probie: The newest addition to the BGC likes to brew his own beer and listen to doof doof music. He also has a man crush on ex Rugby League player Brett Kimmorley and only supports the Rabbitohs as his second side. In spite of his rugged good looks and rakish charm the question still remains how he got past the review committee.

With new talent on board the BGC quickly began to spread their wealth up and down the NSW coast. Una Voce, Gwandalan and Culburra were identified as towns in need of patronage and the BGC obliged. Cash was flashed at jukeboxes, bars, coffee shops and RSL clubs by loyal BGCers as their goodwill rampaged north and south. Discarded building materials and unwanted fence posts were properly disposed of in thirty foot infernos that provided warmth to all the local inhabitants whilst beer kegs were emptied and refreshed in all the regional bowling clubs.

So what’s next for this philanthropic band of brothers?

Following on from a successful stint as backing vocalists for Richard Clapton and The Neil Diamond Show there was a very real possibility that this charismatic cadre would go head-to-head with the rock star wannabes on Australian Idol. However, the BGC have always made it their mission to provide support for those that need it most and with the current condition of the Wallabies Rugby Union side and the NSW State of Origin team you can bet that interstate and indeed international expansion is certainly on the cards.

We call rest assured though that whatever happens it will be for the benefit of the lucky community that the BGC next sets their sights upon.

God bless you boys!